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Meet Lucy

The sales coach who’s still close to the tools.

Lucy Lee is the founder of SellingSocial: a sales coach, sales leader, podcast host and speaker with 15 years of experience across three countries and five industries.

She has been the person making the cold calls, closing the deals, building the teams and coaching the people expected to deliver the number.

From leading sales teams at global technology businesses to building sales enablement programmes, hosting The Sales Edge podcast and speaking at the Sales Enablement Collective, Lucy has built her career around one thing: helping salespeople get better at what they do.

Lucy Lee speaking on stage

One thing about the industry still frustrates her. Businesses are excellent at measuring sales performance, but far less consistent at teaching people the skills needed to improve it.

That’s why she created SellingSocial.

Her approach is practical, direct and built on real conversations, honest feedback and skills that actually stick. Lucy works with ambitious salespeople, sales leaders and founders to improve how they sell, coach and convert.

No generic scripts. No motivational fluff. And no pretending another KPI dashboard will solve a skills problem.

You can’t KPI your way out of a skills problem.
That’s the philosophy behind SellingSocial.

Mission and vision

You can’t KPI your way out of a skills problem.

At SellingSocial, we believe salespeople should be taught, not just measured. Most businesses are brilliant at tracking calls, targets and pipeline. Far fewer actually show their people how to sell. That’s the gap we close for three kinds of people:

Salespeople: whether you’re new to sales or closing high-ticket deals, you’re good at what you do, but nobody has ever properly coached how you sell.

Business owners: you’ve built something great and now need to close the deals.

Revenue leaders: you want sales skills built into how your reps work every day, and into the tech they work in. Lucy can act as fractional enablement or leadership while this is built, or alongside existing leadership teams. Either way, she just wants to set you up for success.

Lucy is fluent in HubSpot and Salesforce, and has worked inside both. She’s seen how the best sales teams in the world operate, and she brings that into your team’s habits, talk tracks and CRM, so good selling keeps happening after the training ends.

Our signature method, The Sales Shift, makes it stick in five steps. We Spot the real skill gap, Strip out what isn’t working, Sharpen the skill that’s missing, Spar on real objections and conversations until it feels natural, then Sustain it on live calls until it sticks. Then we find the next skill and go again. No scripts. No slimy tactics. Just honest coaching and a repeatable process.

Want Lucy in your corner?

Tell us where you’re at and book a 30-minute discovery call.

Book a discovery call