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Sales coaching and team training

You can’t KPI your way out of a skills problem.

More calls, tighter targets and a busier CRM won’t close the gap between where your sales are and where they should be. Better selling will. We help reps, sales leaders and business owners build the skills that turn activity into revenue.

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Lucy Lee speaking on stage

Which best describes you?

If you lead a sales team

Which of these hits home?

You’ve hired good people and given them targets. Here’s where it usually breaks down.

  1. Your team is busy, not effective

    Activity dashboards look healthy, but conversion and deal size tell a different story.

  2. Two stars carrying the number

    A couple of reps hit target. The rest are all over the place and you can’t pinpoint why.

  3. Training that didn’t stick

    You’ve run workshops and bought courses. A month later everyone is back to old habits.

  4. No time to coach properly

    You’re forecasting, reporting and firefighting, so coaching gets squeezed out.

  5. Ramp time is killing you

    New hires take too long to become productive and some never get there.

  6. More KPIs, same results

    You’ve added targets and tracking. The skills gap underneath hasn’t moved.

Sound familiar? It’s not an effort problem. It’s a skills problem, and skills can be trained.

Real experience. Real businesses. Real salespeople.

From working directly with businesses to coaching sales professionals across some of the world’s leading technology companies, SellingSocial brings real-world sales experience into every coaching conversation.

B2B businesses Lucy has worked with

  • Sonder
  • Essendon FC
  • Shootsta
  • FrankieOne

Companies where Lucy has worked with or coached sales professionals

  • Go1
  • HubSpot
  • GHC Studio
  • CreditorWatch
  • Airwallex

Results

From stuck to consistently closing.

From constant no’s to a clear structure.

"Before I had no real structure, I was frustrated and I just kept being told no. After working with Lucy she took the time to understand my challenges and provide me with clear and actionable feedback. Without Lucy’s help and structure, I would not be where I am today!"
Peter, Senior Account Executive

More outreach, better conversion.

"Her insights on how to engage with prospects in a meaningful, genuine way have allowed me to build rapport easily and build trust with people. Her ideas around productivity and reporting have meant a huge increase in outreach activity and overall conversion and results for me."
Jack, Senior BDR

Complex deals, solved together.

"Lucy has been exponential in my growth in sales. I find that Lucy’s style of coaching is extremely engaging and collaborative, particularly when strategising and problem-solving complex deals."
Isabella, Account Executive

It changed the way I sell.

"Joining the Academy has changed the way I sell, and it’s changed for the better. I’ve had access to hands-on coaching with real-life examples, adding a level of personalisation and context to how I apply what I’ve learned to my day-to-day role."
Vicky, Account Executive

Knows exactly what to work on.

"She goes above and beyond to ensure you understand your strengths and areas you can improve on. Just having a conversation with her will get you excited to sell!"
Maddy, Sales professional
  • Video testimonial

How it works

The Sales Shift

The SellingSocial method. Five steps that take you from inconsistent months to a repeatable way of selling. Built from more than a decade on the tools, not a textbook.

  1. 01

    Spot

    Find the real skill gap

    We listen to your calls, review your pipeline and pinpoint the one skill costing you the most. Evidence first, not assumptions.

  2. 02

    Strip

    Drop what isn’t working

    We cut the habits, scripts and bad advice getting in your way, so you stop doing more of what doesn’t work.

  3. 03

    Sharpen

    Build the missing skill

    One practical technique at a time, built for your role and your buyers, with a clear picture of what good looks and sounds like.

  4. 04
    Where it clicks

    Spar

    Practise before the pressure

    Realistic practice on the objections and conversations you actually face, with direct feedback until it feels natural.

  5. 05

    Sustain

    Make it stick

    Use it on live calls, bring back the evidence and keep refining until better selling shows up in this month’s number.

Then we spot the next skill

Find it. Fix it. Practise it. Prove it. Repeat.

Book a discovery call

Find out exactly where your sales are leaking.

A 30-minute discovery call. You’ll leave with the one skill gap costing you the most, whether or not we work together.

Book a discovery call

Ways to work together

How you work with the method

The offers are how people work with Lucy. The Sales Shift is the method they experience in every one of them.

For individual salespeople

The Sales Room

Personalised 1:1 coaching and feedback on your real conversations.

Bespoke

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For groups and cohorts

The Sales Edit

Collaborative learning, coached role-play and group accountability.

Bespoke

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For sales leaders and business owners

Fractional Sales Leadership & Enablement

Diagnosing team-wide gaps, developing leaders, coaching teams and embedding better sales behaviours into the people and the technology.

Bespoke

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This is for you if

  • You or your team are putting in the effort but results are inconsistent
  • You want skills that last, not another motivational workshop
  • You’re open to feedback on real calls and real deals
  • You’re ready to invest time and budget in the next 30 days

It’s not for you if

  • You’re looking for a script that does the selling for you
  • You want more leads rather than better conversion
  • You’re not willing to change how you sell

Free Tools

Not ready for a call? Start here.

See all free tools
Lucy Lee being filmed in a studio Sales Shift Diagnostic Find out which sales skills are working for you, which one is holding you back, and the one thing to do next. Templates and Sequences guide cover Email sequences that have the power to convert Lucy’s best email templates and sequences, ready to copy into your CRM and make your own.

Questions people ask before the call

What happens on the discovery call?

Lucy goes through your answers, digs into where deals are stalling and tells you honestly whether she can help. No hard sell.

Does Lucy only work with certain industries?

No. Lucy works with businesses that sell B2B, B2C or D2C.

Can my company pay for this?

It depends on your employer. Some companies cover coaching from a training or development budget and some don’t, so it’s worth checking with your manager first.

How long until I see results?

Like any new habit, it depends on where you’re starting from. Most people move through four stages:

  • Unconscious incompetence: you don’t yet know what you’re missing.
  • Conscious incompetence: you can see the gap and why the skill matters.
  • Conscious competence: you can do it, but it takes focus and effort.
  • Unconscious competence: it’s second nature, even under pressure.
Is this online or in person?

That depends on what you need. Lucy will agree the format with you on the discovery call.

Stop pushing harder. Start selling better.

Answer a few questions so we can prepare properly, then pick a time that suits you.

Book a discovery call

Takes about 3 minutes. We read every application before the call.